Is everyone really using Snapchat?
I was pretty shocked to learn that 41% of people ages 18-34 in the US are reached by Snapchat while only 6% of that same demographic are reached through television. Based on these statistics, I think it would be an incredible tool for churches to use! In fact, many churches have already joined the Snapchat community.
Snapchat released a pretty cool video to accompany the launch of On-Demand Geofilters. Check it out!
Awesome, right? Okay, now on to the nitty gritty.
Below I’ve added a screenshot of the templates you can download. You get 12 templates in both Illustrator and Photoshop format. While they would make a decent guideline, they all seem pretty generic. I wouldn’t use them as-is, in my opinion. If you don’t have experience with Photoshop or Illustrator, I would highly recommend asking someone who does to handle this process.
If you’d rather create one from scratch, here’s a quick guide that should make things a bit easier for you. If you’d like to to have a copy for reference, just click on the image to download a PDF version.
After you sign-in to your Snapchat account, you’ll be prompted through a series of submission pages. These are pretty straight forward and I’ve added some images below so you can get an idea of how the process works.
STEP 1: Upload Asset
STEP 2: Choose Date(s)
Make sure to note that date(s) can only be chosen within a month of the date you submit your filter.
STEP 3: Choose Area
You can use the search bar to find your specific church address. Remember, the square footage of the area will greatly affect the overall cost so choose your designated filter area wisely.
STEP 4: Checkout
Depending on how you arrived at your geofilter submission page, you may see something more like this. The guidelines are the same, the submission format just looks a little different.
Even though I had created and walked through the submission process, I knew I wanted some first hand experience. I scoured the internet, and by “scoured” I mean I posted a cry for help on the Church Communications Facebook Group. Luckily, I found the perfect candidate.
Everyone, meet Josh Reynolds. Not only is he the founder and Executive Director of Illustrate Collective: a creative force of marketing, media, and consulting with the goal to help nonprofits make the vision behind their mission a reality. He is also a master of chopsticks which, in my opinion, makes him highly qualified.
Do you have a permanent geofilter or did you create a temporary event (On-Demand) geofilter ?
We don’t have a permanent one – we design them for specific times and events. This tends to be more cost effective, as the cost is based on duration/range. The exception is “community geolfilters” for things like city landmarks or university campuses – these are free. But for churches, they have to essentially pay-per-use, so we find temporary is best.
What was the cost?
Cost various HUGELY, depending on size (the actual square footage) and duration. But as a ballpark, we had a filter for a weekend event (Friday afternoon – Sunday afternoon) across a midsize church building, and it cost about $150.
How long did it take to get approval?
It’s a pretty quick approval process – the last one took about three hours!
Do you have any advice for churches that are thinking about creating geofilters?
First, read the guidelines and tips carefully (https://www.snapchat.com/geofilters/tips.html). Snapchat is pretty specific about what they will and won’t accept. Second, look at what other people are doing. Check out the geofilters in your area, or browse the gallery online. This is an easy way to get ideas, and also to see what the expectation is. Which brings me to tip three: if you aren’t able to design something great, ask for help! It’s better to have no geofilter than a mediocre one – it’s best to outsource the design if you think its going to be subpar otherwise.
So let’s say you’ve read this article, and you think all this stuff is awesome, but you’re still stumped on how your church can use Snapchat. The best advice I can give you is to watch and learn! Here are a few churches that will give you some great ideas for how to use Snapchat for your church.
Central Christian Church (Las Vegas, NV) – centralonline
Cross Point (Nashville, TN) – crosspoint_tv
Riverview Church (Lansing, MI) – rivchurch
Did this article help you? Will you be submitting a geofilter for your church or ministry? Who do you follow for inspiration? Let us know!