After all the holiday madness comes a new year. It’s an opportunity to hit the reset button and start fresh. The new year is also the perfect time refresh your social media presence. Keep reading to check out my five tips to help you upgrade your interaction with your followers.
1. UPDATE YOUR LOOK
The first thing I would recommend you try is updating your look. You can create your own template in Photoshop or you can purchase one of the affordable options below and update it with your own content. I think these packs are well worth the cost because they keep your look consistent and you’ll spend far less time creating your social media material. I also recommend the use of photos as often as possible. As I’m sure you’ve noticed, it’s incredibly popular to share graphically styled quotes and giving your content a visual component will make a huge impact.
2. ASK QUESTIONS
Asking questions is a great way start genuine interaction with your followers. It doesn’t have to be church related and, in fact, many churches have had success with very basic conversation starters. Feel free to experiment with different questions based on the season but I’ll give you some examples.
What’s your favorite winter activity?
Does your family have a unique Christmas tradition?
What’s your favorite holiday pie?
3. UPDATE OLD CONTENT
I am all about working smarter, not harder, and I don’t think it’s necessary to come up with brand new content constantly. You may have some amazing stories or images that your current audience has never seen before and your long time followers may have missed. Use a new graphic template, like I mentioned before, to update the look of older content and try posting it again.
4. HIGHLIGHT VOLUNTEERS AND MINISTRY AREAS
Highlighting volunteers and different areas of your ministry will expose your audience to what your church is all about! It will also show your audience that there are people they can relate to and opportunities that may interest them. Trying to answer questions before they are asked is a great way to community with your followers.
5. DON’T OVERCOMMIT TO MULTIPLE PLATFORMS
This may be the last strategy on my list but I believe it is by far the most important! I understand that most churches don’t have the budget to hire on a full time social media coordinator. It’s fairly common to have a volunteer or another church employee oversee online communications. This means that the time available to spend on social media can be limited. It’s better to focus on one platform and add on later. The best place to start is Facebook. According to the PEW Research Social Media Fact Sheet Facebook is still by far the most popular social media outlet.
This strategy talk is fine but honestly the bottom line is; just be real.
Show your audience where your heart is.
Don’t overcommit to a huge social media schedule you can’t keep up with.
Start a genuine conversation.
Last, and above all else, show the world who Jesus is.